Cyberbattle Against Scammers
Beeline has set itself the goal not only of protecting subscribers from scammers but also of becoming a communications leader on the topic of security by drawing attention to the “My Security” service.
Together with blogger and journalist Sasha Sulim, we created a special episode on phone scams. The episode featured three women—real victims of fraud, a psychologist, and Beeline’s director of fraud management.
The project reached 24 million people, and the brand’s security perception increased by 5.2 percentage points. The women’s stories resonated with viewers, who organized a fundraiser to help one of the victims.