#WATCHFITFOREVER
A hashtag challenge targeting a young audience was launched on TikTok for the new Huawei Watchfit smartwatch, which features a “personal trainer” function. Anyone could show how they performed exercises to a specific song and win a smartwatch. Thanks to the campaign’s launch featuring TikTok influencers such as Mikhail Galustyan, as well as media support through InFeed formats, the campaign achieved a reach exceeding 2.8 billion impressions.
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