Durex on your side

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Durex introduced its biggest innovation yet — all the condoms are now placed in a foil the same way. So you don't need to waste your time trying to figure out what side is the correct one. Just turn the foil, so Durex logo is facing you, and that's it. For experienced people it's not a huge deal, by for the first timers it's a game changer. So we created an advertising campaign "DurexOnYourSide" to spread the word! TikTok Challenge, creative integrations to KOLs' content and fun challenge on Twitch helped us to raise awareness, improve brand image and increased purchase intention. Effie 2022 — Bronze